a medium is a way of communicating, e.g. television, books, movies. It is a type of technologytechnology
technology is an organism's response to chaos sive natura in the form of a problem as a "low-resistance path to an end."1
in the question concerning technology, heidegger asks what....
In Laws of Media, Eric and Marshall McLuhan ask four questions of a medium.
- How does the medium retrieve something obsolescent?
- How does it reverse the original characteristics?
- What does it obsolesce?
- What does it enhance?
Medium is the message
This famous saying by Marshall McLuhan is more radical than it seems. What McLuhan means is that a medium is more important than any particular instance of the medium. That is, the practices and culture of television, to pick one medium, are far more important than any particular television show that exists.